What’s Trending in Franchises

What's Trending in Franchises

The United States is full of franchises, from restaurants and hotels to gyms and hair salons. You can count on franchises like McDonald’s to always be expanding, but not all franchises and industries can boast the same kind of growth. Across the country and throughout the Lowcountry, certain sectors are trending and setting themselves apart in the franchising world.

Today, many franchising trends revolve around making people’s lives better by saving them time or boosting their personal health. Here are some of the franchising industries trending across the U.S. this year:

Fast Casual Restaurants

Fast Casual is one of the top growing sectors in the restaurant industry, including establishments such as Chipotle, Jersey Mike’s, MOD Pizza, and many more. Consumers love the convenience as well as the “build your own concept,” customizing their food to exactly what they want. These restaurants offer healthy, fast options in lieu of fast food drive-thrus, so consumers can have the convenience without the drive-thru guilt.

Delivery Services

Food delivery services are becoming increasingly popular with more franchises partnering with third-party apps to offer delivery services to their customers. Companies like Postmates are taking the trend even further, delivering everything from groceries to office supplies right to your door. While this trend hasn’t quite hit the Lowcountry in a big way, the concept is sure to reach our doors soon.

Tech

Today, people are holding their entire lives on their smartphones. We use technology for banking, socialization, time management, and more. Our technology simplifies our lives, and our reliance on our devices is only growing. Tech businesses offering cybersecurity services to software and apps are expanding and spreading their reach across the U.S.

Fitness

These days, fitness is in. From large gyms like Crunch Fitness or Planet Fitness that attract multitudes of people to smaller niche gyms like SoulCycle or Orangetheory that gather distinct followings, health and fitness franchises are seeing growth throughout the country.

While these trends are sweeping the nation, Charleston has a few franchising trends of its own. The area has become a hub for technology, surpassing even some of the country’s biggest tech cities when it comes to tech growth. Manufacturing is also a top franchising industry in Charleston, boasting the likes of Boeing, Mercedes, and Volvo.

Charleston has always been a popular tourist destination, and its popularity has only grown in recent years. As a result, the Holy City has seen major growth in hospitality franchises. These days, consumers are relying less on material possessions and products for happiness and more on the value of personal experiences. Charleston boutique hotels like the Dewberry, the Spectator, and the Grand Bohemian are offering the kinds of experiences consumers crave, and thus attracting developers’ attention.

Franchises are a staple of business in the United States. Consumers trust franchises as reliable and familiar, and will continue to rely on them for their goods and services. Trends may come and go, but franchises are here to stay.

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